An interesting whitepaper released over at Juniper Research concludes that mobile web 2.0 is one of the most promising growth industries worldwide with a quadrupling of revenues over the next 5 years from 5.5bn USD (2.75bn GBP) this year to 22.4bn USD (11.2bn GBP) in 2013. The Far-East and Western Europe were predicted to grab 50% of market revenue (at about 25% each), with North America taking 20% of the market.
A telling quote from their report:
Made-for-mobile platforms, better mobile phone screens and faster network speeds are supporting a richer Web-like experience that is preferred by businesses[...] off-portal mobile Internet sites that combine social networking, user-generated content and messaging applications are establishing large user bases across a number of regions and monetising services via a combination of advertising, revenue-share and subscription models.
Completely in line with Naviblog's experiences in Japan, the key drivers for the mobile web 2.0 were stated to be:
- advertising
- easy accessiblity
- location-based services
- social networking and user-generated content
- the PC web moving over to the mobile web
- flat-rate data plans
- made-for-mobile websites
- increasing mobile web service adoption
- new revenue opportunities
- value-chain disruption
Downloading the actual report will set you back 2,400USD a pop, but you can download a free synopsis of the article at Juniper (need to register though).
