November 25, 2006

Naviblog "Thought" 11: Branson on Business



* Our criterion is,
Will it fulfill the Virgin yardstick of being good value for the money?
Will it enhance the brand by bringing great quality?
Will we have fun doing it and can we make it profitable?
If those criteria work, then we'll seriously look at a new industry.
- Richard Branson

No comments: