March 13, 2008

Mobile creates new jobs and dynamism in Nigeria



Apparently, the rapid growth of the mobile industry in a number of emerging economies in the Global South - in this case in Nigeria - is creating jobs, shaking up social mobility, and empowering new communities. According to this great article on mobileactive.org, 10% of the Nigerian population now own mobile phones, and in the past five years a space of 1% of the active population's worth of new jobs have been created directly or indirectly related to the dynamism of mobile services.

Now I'm sure we're not talking about Oyster-/Suica-like e-wallets, GPS location services and other mobile YouTubes. But when there are figures dating back to 2006 (!) that a full 80% of international WAP access to the BBC's WAP site were exclusively from Nigeria and South Africa, we start to see that there is a fairly large gap between perception of mobile as one of many media we use everyday for collecting information from our surroundings and that compete with each other, and other countries where they are the fastest-growing, easiest-accessible, lowest-cost and only means of access to information and close friends and family.

Throw social networking in the mix and heaven forbid what might happen... if it hasn't happened already. Fascinating stuff happening under the noses of the more "developed" West. We may soon be the ones looking at the new "developed" First World of mobile services.

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