Naviblog system featured in the Financial Times

The success of the Tokyo-based Guinness pub mobile search service "Guinness Navi", recently upgraded in July, has been featured in the leading British business paper, the Financial Times. Profero Group chief Daryl Arnold, a Naviblog client, noted in the article "We're going to see much more of that sort of development: technology that works". See the article for more information.

Guinness Navi now contains more than 300 participating Guinness-serving outlets throughout the Tokyo Metropolitan Area, and can be accessed through the mobile and the PC. See www.guinness.jp for more!

Naviblog featured in UK marketing magazine

Web-based UK marketing magazine mad.co.uk has featured Naviblog and its Guinness Navi product as part of its latest article on mobile marketing services.

In a phone interview with co-founder Michael Harris, the article bills Naviblog's Guinness Navi service as a "next-generation service [...where] in all cases the search process is reduced to one click". The report goes on to point out that "Japan passed the 100m mobile subscriber" level a few months ago, so "innovation is now about business models and marketing tactics, as opposed to technical features and functions"... We couldn't agree more.

See the article for more: click here or Google cache here.

NaviblogX and Guinness Navi featured on CNET Asia

One of the leading tech news sites for the Asia-Pacific region, CNET Asia, has featured Naviblog's latest services on the pages of its "CNET Asia Blogs" section. The article notes the launch of the Guinness Navi service in Japan, an easy-to-use one-click mobile search, focused on Irish pubs in Tokyo. This service is powered by Naviblog technology.

It also mentions the developer release of Naviblog X, Naviblog's flagship mobile maps-and-blogs tool, that allows non-technical users to create a mobile website in 60 seconds complete with maps and blogs. In the author's words:

If I'm riding on a train in Japan and I'm heading to a tourist destination, I point my camera-phone at a barcode inside a travel brochure or location in some literature on the train. That barcode takes my Internet mobile to a branded blogging space. There, I can search for things I deem important on my holiday and I am instantly given feedback from users who have traveled the same way and experienced specific locations.

Find out more, click here.