* A press release from the search giant Google has confirmed a tie up with Yell, a British local directory service. Although Google's local offerings in Britain will be boosted with this partnership, it is more a question of volume than quality.
* But rather than wade through volume, we believe users long for information that is relevant and of high quality. The web search industry has been around for a while already, and it is time to move away from anything-goes listings to specialized searches built around the user.
* The crux is not to gather any information possible, but to actually do the rounds in the locality and talk personally to the service providers and shop owners. It is only by building trust in the local communities that information services will start becoming a focal point of local life.
No comments:
Post a Comment