June 29, 2007

Naviblog featured in UK marketing magazine

MAD_NaviblogArticlePic

Web-based UK marketing magazine mad.co.uk has featured Naviblog and its Guinness Navi product as part of its latest article on mobile marketing services.

In a phone interview with co-founder Michael Harris, the article bills Naviblog's Guinness Navi service as a "next-generation service [...where] in all cases the search process is reduced to one click". The report goes on to point out that "Japan passed the 100m mobile subscriber" level a few months ago, so "innovation is now about business models and marketing tactics, as opposed to technical features and functions"... We couldn't agree more.

See the article for more: click here or Google cache here.

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