Naviblog system featured in the Financial Times

The success of the Tokyo-based Guinness pub mobile search service "Guinness Navi", recently upgraded in July, has been featured in the leading British business paper, the Financial Times. Profero Group chief Daryl Arnold, a Naviblog client, noted in the article "We're going to see much more of that sort of development: technology that works". See the article for more information.

Guinness Navi now contains more than 300 participating Guinness-serving outlets throughout the Tokyo Metropolitan Area, and can be accessed through the mobile and the PC. See www.guinness.jp for more!

Naviblog featured in UK marketing magazine

Web-based UK marketing magazine mad.co.uk has featured Naviblog and its Guinness Navi product as part of its latest article on mobile marketing services.

In a phone interview with co-founder Michael Harris, the article bills Naviblog's Guinness Navi service as a "next-generation service [...where] in all cases the search process is reduced to one click". The report goes on to point out that "Japan passed the 100m mobile subscriber" level a few months ago, so "innovation is now about business models and marketing tactics, as opposed to technical features and functions"... We couldn't agree more.

See the article for more: click here or Google cache here.